What does this imply? That you are generating a lot of expectations towards the end of your recording. With this structure, as the content of your podcast progresses, it becomes more elaborate or interesting. The mountain of the highest peak: From the lowest to the highest. It’s important that you know how to keep your audience’s attention and this structure can make it easier for you to do so. Between these parts, you can offer content with a little less intense. Why? It is about interspersing some of the most dynamic content at the beginning, in the middle and towards the end of the podcast. The roller coaster: This format is used especially when you have to make a podcast of more than 20 minutes long.The pieces of bread, with direct references to your company, represent between 30% and 40% of the content and, 70% or 60%, symbolise the value that you offer to the people who listen to you. Between, we offer all the content that we want to direct to the audience. In this type of format we place the information related to the promotion of the company’s products at the beginning and at the end of the podcast. The sandwich: Bread, filling and bread.3 types of structure that you can apply to your corporate podcast Depending on what they are, you will need one structure or another. The first thing you should consider when creating a corporate podcast are the different objectives that are part of your business strategy. To offer coherent and valuable content to your audience, you have to define a good structure for your podcast. They have valuable information about your target audience and you can use it to route your podcast before you begin.Ģ | Define the structure of your corporate podcast. Talk to the sales team: Sales personnel are usually aware of the needs of the buyers.The script you develop should be oriented to generate benefits, for your audience and your company. Understand how to provide value to your audience: If you design a podcast for your company that only serves to advertise your product without any real contribution to your customer’s life, it won’t help you build something interesting.Is it the first phase of a sales funnel? Is it focused on post-sales customer service? Is it a persuasion tool? You should define this before starting your podcast. Describe what the conversion path will look like: Create a strategy that drives the podcast toward conversion.We recommend the following tips to efficiently plan your podcast investment: Some corporate podcasts have died in their first episodes for a very simple reason: The ROI hasn’t been designed in a way that shows how the corporate podcast helps to improve the company’s sales metrics. 1 | Plan a strategy to help you to get your podcast on the right track
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